M.Video–Eldorado at a Glance

M.Video–Eldorado Group is Russia’s leading retailer of consumer electronics. Combining two leading Russian retail brands – M.Video and Eldorado – we manage Russia’s largest online sales platform for household appliances and electronics and more than 940 stores in all regions across the country. We are also developing a network of digital product stores under the m_mobile brand and the goods.ru marketplace.

In the new reality of online-driven retail, we strive to be the undisputed leader in innovation and digital business transformation. We are creating new mobile web-based experiences for customers, and we offer user-friendly ways to make purchases along with a unified service experience both in our physical stores and online.

Our values

• Responsibility for the future

  We ensure that responsibility to the company, the industry and society lie at the heart of our decisions and business planning.

• Teamwork and collaboration

  We are firmly convinced that trust, mutual support and respect for all are essential for our success.

• Concern for everything we do

  We believe in our power to make the world a better place.

• Courage in innovation

  We relentlessly seek out and implement new technologies to grow the market and affirm our leadership.

• Openness to change

  We view change as an opportunity to improve and achieve our full potential.

TOP 10 GLOBAL CONSUMER ELECTRONICS RETAILERS

Owing to both M&A activity and organic growth, the Group has been able to ensure strong earnings growth and in 2018 ranked among the 10 largest publicly traded retailers in its segment globally, with revenue of USD 5.6 billion.

ONE OF RUSSIA’S LARGEST ONLINE RETAILERS

Based on 2018 performance results, the Group was one of Russia’s leading e-commerce players generally and the largest publicly traded online retailer in the country.

GROWTH STRATEGY AND FULL BUSINESS DIGITISATION BASED ON TWO LEADING BRANDS

The Group’s renewed growth strategy to 2022 establishes the goals of leadership in the Russian market with a share exceeding 30%, maintaining a stable EBITDA margin at above 6% and achieving the best customer experience by implementing the ONE RETAIL concept, which implies the complete digitisation of business processes involved in the customer experience and the blurring of boundaries between online and offline sales.

EXTENSIVE RETAIL NETWORK ACROSS RUSSIA

At the end of 2018, the Group managed 941 stores in 220 cities across Russia. This extensive retail network is the key element of the consumer experience and an important driver of online business growth.

COMMITMENT TO VALUE CREATION

The main goal of the Group’s operations is the steady growth of its capitalisation in the interests of all shareholders.