Brand Portfolio
Operational indicators are provided for 2018 and year-end 2018.
Customer value proposition
M.Video is developing as a universal retailer in the household appliances and electronics sector, providing an excellent customer experience, premium service and the best-possible combination of new products and leading electronics brands on one website or in ONE RETAIL network. The M.Video brand is meant to deliver a unique form of emotional engagement and to provide customers with an attractive offer while conveying the benefits associated with long-term loyalty. The ONE RETAIL concept, an integrated digital environment and service based on in-depth knowledge of customer needs, will be a key driver for M.Video’s development in the years to come.
Strategy
The goal of M.Video’s strategy is to strengthen its position as the Group’s leading brand and as the best-known and most reliable retailer in the Russian market for household appliances, digital equipment and gaming devices. M.Video’s market share will be increased by expanding its audience, developing its online business, providing a better product range in the mid-price and premium-class segments, as well as improving the quality of service through the introduction of digital technologies, ecosystems and implementing the ONE RETAIL concept.
Operational indicators are provided for 2018 and year-end 2018.
Customer value proposition
Eldorado is developing as an affordable retailer and a convenient universal online platform. The brand’s key advantage for consumers is that it offers the best deals through promotions and an affordable range of consumer electronics and digital equipment. Simplicity and customer focus are key aspects of the brand’s new approach to merchandising, with a single customer service centre inside stores. The brand’s main values are its offer of the best deals, simplicity and proximity.
Strategy
Eldorado’s strategy is to become an aggressive player in the consumer electronics market with strong expertise in digital equipment. Within the Group, Eldorado is a attacking, competing brand. The network uses a model of effective cost control, offering customers savings on hot deals with a basic set of services here and now both in proximity stores and through its omni-channel model.
Operational indicators are provided for 2018 and year-end 2018.
Customer value proposition and brand strategy
m_mobile zones within the ‘store within a store’ format have been operating in M.Video retail stores since the end of 2016; the brand was launched in the format of individual stores in 2018.
m_mobile – is a trendsetting brand in digital equipment retail. Stores offer premium service in the best locations and the best deals using a ‘price plus value’ formula for mobile devices. The network is a leader in the distribution of new products in the field of mobile devices, gadgets and accessories, while providing qualified, independent and personalised sales assistance.
The new m_mobile sales points can be found in high-end, high-traffic locations and are managed cross-functionally within the framework of the M.Video business structure. Strategically, the Group sees potential to establish up to 150 m_mobile stores in Russia.