A FLEXIBLE BUSINESS MODEL CREATES THE BASIS FOR THE GROUP’S DEVELOPMENT STRATEGY, WHICH SEES ITSELF AS THE STRONGEST, MOST INNOVATIVE AND MOST EFFICIENT PLAYER IN THE RUSSIAN HOUSEHOLD APPLIANCES AND CONSUMER ELECTRONICS MARKET.
The principle of ‘One Company - One Business Model - Two Brands’ ensures a highly efficient operating model, making it possible to fully realize the effects of scale and synergies from the merger of M.Video and Eldorado
- Expansion of the traditional retail network through an online store and call centre;
- An increase in the geography of the online business and the development of online service.
- Alignment of the product range, prices and sales approaches online and offline;
- Development of online marketing.
- A single digital retail environment with seamless transition between sales channels;
- A single customer view throughout all points of interaction with buyers;
- Solutions based on mobile Internet, data analysis, machine learning, VR and AR technologies.