Stakeholder engagement

Goals of engagement

• Developing long-term relationships with suppliers and other counterparties in order to ensure the high quality of the Group’s product and its long-term competitiveness;
• Raising awareness among partners of the Group’s activities, plans and long-term development;
• Improving communication with partners, finding and introducing new tools and channels of interaction;
• Supplier diversification;
• A common understanding of mutual obligations and expectations from cooperation.

Value creation

• The Group is a reliable partner and a major counterparty for a wide range of suppliers;
• The Group adheres to high standards in the areas of quality control and corporate behaviour, and it requires compliance with these same standards on the part of suppliers;
• The introduction of state-of-the-art IT solutions to improve automation and efficiency in the supply chain.

Forms of engagement

• Periodic meetings and participation in specialised events;
• Development of the Group’s proprietary supplier system;
• Dialogue with suppliers, surveys conducted among suppliers.

Goals of engagement

• Increasing awareness of the M.Video and Eldorado brands;
• Providing customers with important information about new products, services, special offers, etc.;
• Building trust and open relationships with customers before, during and after they make a purchase;
• Getting feedback from customers to further improve product lines and services;
• Informing customers about the Group’s efforts to solve ongoing social and environmental problems.

Value creation

• Creating a new, mobile Internet–based consumer experience;
• Providing convenient formats and tools for making purchases, creating a single service space for our customers at our retail locations and in our online stores;
• Enabling customers to access the latest technology and leading brands.

Forms of engagement

• Communication through websites and mobile applications;
• Marketing through social networks;
• Publication of information about the Group in specialised and business media;
• SMS and email marketing;
• Providing customers with on-site advice at stores.

Market leadership

Goals of engagement

• Raising awareness of the Group’s investment case and its development, facilitating the growth of the Group’s market capitalisation;
• Disclosing information about the Group’s ongoing activities, the implementation of its development strategy, financial and non-financial indicators;
• Expanding and diversifying the Group’s investor base to ensure that the Company has access to a wide range of capital market instruments;
• Receiving feedback from the investment community, generating new ideas through dialogue with investors;
• Informing the investment community about the Group’s efforts to ensure the sustainability of its business.

Value creation

• Implementing a growth strategy in order to strengthen the Group’s market position and realise its investment potential;
• Diversifying the shareholder base: a division of the Ceconomy – MediaMarktSaturn Retail Group has become a shareholder of PJSC M.Video;
• Remaining committed to high standards of transparency and corporate governance.

Forms of engagement

• Meetings with investors in the framework of investment conferences, roadshows, etc.;
• Conference calls concerning financial results;
• Analysis of investors’ perception of the Company;
• Conducting a dialogue with analysts;
• Press releases, reports published as part of mandatory information disclosure;
• Annual general meetings of shareholders and mandatory reporting;
• Corporate website;
• The inclusion on the Board of Directors of three independent directors who protect the interests of shareholders.

Goals of engagement

• Ensuring a positive perception and understanding of the Group’s operations;
• Creating a corporate culture that meets the Group’s strategic goals;
• Ensuring a well-founded and effective system of staff incentivisation, creating opportunities for the professional development of our employees;
• Maintaining a constructive dialogue with Group personnel;
• Finding solutions to ongoing social problems and environmental issues at the local and global levels; adopting measures aimed at meeting the needs of society;
• Helping protect the health of employees and of people who have contact with the Group in one way or another;
• Maintaining a dialogue on issues related to state regulation of the industry and possible changes in the regulatory sphere that could affect the Group’s operations.

Value creation

• The Group is carrying out a number of social and environmental projects that are having a long-term positive impact on society;
• We regularly exchange experience and knowledge with key Group stakeholders and strive to set trends;
• The Group pays a great deal of attention to innovative development, directing significant resources to the development and implementation of new technologies;
• The Group offers attractive opportunities for career growth, professional development, a fair wage and incentives.

Forms of engagement

• Implementation of environmental protection programmes;
• Implementation of social projects;
• Participation in activities and initiatives on the part of associations and industry and business organisations;
• Work with the mass media and social media;
• Surveys conducted among employees, presentations, internal communications;
• Anonymous feedback from parties that interact with the Group.